We help you say what matters, clearly and convincingly.

Top Stories connects business strategy, brand and people. We research, plan and create communication that grows out of your work and reaches people in the right form and in the right place.

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Who we are

We are a content and communication partner for companies and public institutions. We bring together advice, communication and creative concepts, editorial planning and hands-on production of business content.

We are an editorial office for business content, processes and relationships. We help companies and public institutions connect a business challenge with communication: we advise leadership, develop brands and communication concepts, plan editorial work and create the agreed content and production. We fit the scope to each specific goal and volume of work.

9: years in Slovenia and the region
100+: clients, 18 of them long-term
7: agile storydoers in a boutique team

Challenges

How we can help

Pick a challenge you recognise and we'll show you how we usually tackle it.

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How we help

First we find the common core that connects your teams, channels and products. From it we build a brand position and architecture that everyone uses the same way.

Typical project

Brand architecture and consistent communication

Defining the role of each brand
Agreeing key messages and tone
Visual identification
Graphic design and brand book

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How we work

Four levels of editorial work

From advising leadership to delivery. A project can involve one level or all four.

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Top practices

Stories we like to show

All case studies

Advocate of the Principle of EqualityDiscrimination is still among us: six video stories for the Advocate of the Principle of Equality 01

Ministry of HealthCancel your appointment in time: 300 excuses a day keep the doctor away 02

Ministry of Solidarity-Based FutureLong-term care: how we explained the biggest social care reform in four minutes 03

Ministry of Culturee-Kultura: how one very long e tied a scattered project together 04

DonarChairs with a story 05

Association SOS Help-line for Women and Children – Victims of ViolenceStories that break the silence 06 All case studies →

Results

Numbers from published case studies

1 million+: users reached by the Facebook page every year, 80% of them organically
60+: media appearances in national and local online outlets
78.8%: Average viewing rate of Triglav Express episodes; other internal announcements are read at around 20%.
27%: More regular supporters for Deník Alarm after it launched its own donation platform.

Why we do this

Organisations hold many good stories

Organisations are full of knowledge, decisions, people and actions that the public often doesn't see or understand. Our mission is to find these stories, check them, edit them and tell them in a form that fits the goal, the audience and the moment. A story isn't decoration for a brand. It's how an organisation connects its direction with people's experience.

Why we're not a classic marketing agency

A classic agency	Top Stories
Starts with a campaign and an ad.	We start with a business question: what communication must change, and for whom.
Tells the story only.	We find the story inside the organisation, in real knowledge, people and actions, and back it with evidence.
Fills channels with content.	We don't create content just to fill a channel. We choose the format to fit the task.
Promises reach and virality.	We only promise what we can deliver, and describe results with data we actually have.
Hands over the project and moves on.	We work like an editorial team: long-term, with a rhythm and responsibility for the whole.