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How we work

Every project starts with the problem, not with a list of services.

Process

How we work

  1. 01

    Clarify

    The goal, audience, materials, evidence, scope and constraints.

  2. 02

    Recommend

    An approach, scope and way of working that fit the task.

  3. 03

    Plan

    Once approved, we prepare the concept, plan or brief, assign responsibilities and align approvals.

  4. 04

    Create

    The agreed strategies, concepts, content and execution.

  5. 05

    Check and hand over

    Before handover we check the content, format and agreed rights.

  6. 06

    Publish

    We agree in advance whether the client runs the channel or social media management is part of our work.

Duration

How long we work together

We fit the collaboration to the task. After the first conversation we draw up a timeline based on scope, approvals, production deadlines and external dependencies.

Up to three months

A small story, a video, a review of your digital presence, an event content concept or a limited campaign.

Three to twelve months

A larger campaign, brand architecture or identity, a content series, a launch or user experience work.

A year or more

Ongoing editorial planning, internal communication, content series or recurring campaigns.

Our commitments

What you can expect from us

  • We will ask what the project needs to change, and for whom.
  • We will tell you if the brief doesn't yet allow a good estimate, or if the request doesn't fit the goal.
  • We will propose a suitable scope and explain what is included, what isn't and what depends on third parties.
  • We will keep to what we agree on responsibilities, deadlines, approvals and changes.
  • We will deliver quality work within the agreed scope and note any open questions.
  • We will describe results with the data and limits we actually know.

What we won't promise without grounds

  • Guaranteed virality, sales, reach, rankings, media coverage or awards.
  • Legal, financial, technical, environmental or HR expert opinions unless the right expert is involved.
  • Exclusive rights or use in all media, forever and worldwide, unless the licence says so.
  • Work by an external partner, media buying, stock material or AI tools before cost, rights and availability are checked.
  • A fixed deadline before we know the scope, the approval path, the materials and external deliveries.

First conversation

How to prepare for the first conversation

You don't need answers to everything. The clearer they are, the sooner we can make a sensible proposal.

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01Goal
What must the project achieve, and how will you know it worked?
02Audience
Who are we talking to, what do they already know and what should they understand or do?
03Context
What triggered the project? What is confirmed and what is still an assumption?
04Material
Which strategies, research, data, photos and footage already exist?
05Scope
What needs to be made: how many formats, pages, minutes, channels or episodes?
06Languages and markets
Where will the work be used, and in which languages?
07Time
Which dates are fixed, and how much time do your approvers need?
08Budget
Is there a set range, and does it include external costs such as licences or printing?
09Rights
In which channels, where and for how long will you use the materials?
10Approvals
Who gives content, expert, legal and final sign-off?
11Artificial intelligence
Is AI use allowed, and which tools are approved?

Our matrix

Build your own top story

A few short questions. At the end we'll show you how we'd tackle your challenge.

Where do you work?

Pick what's closest to you.

Contact

Do you have a challenge, a change or a story you want to develop?

Tell us the goal, the audience and the deadline. We will suggest a sensible first step and a scope we can agree on together.

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