Boards and leadership
They need a clear business story, aligned priorities or communication support through change.
What we do
We are a content and communication partner for companies and public institutions. We bring together advice, communication and creative concepts, editorial planning and hands-on production of business content.
We work with leadership teams, communication and marketing teams, HR and public institutions. We advise on brands, owned media, employer branding, sustainability communication and digital and communication transformation. We design campaign, content, UX/CX and internal communication concepts. We plan editorial work and production, and create design, copy, photography, video, audio, animation, web, social and AI content. Every project is made up of clearly defined services, deliverables and rights.
Who we work for
They need a clear business story, aligned priorities or communication support through change.
They need to connect business priorities, messages, internal communication, editorial plans and channels, and align several internal teams and approvers.
The task may cover brand positioning, a campaign, a product story, digital content, visual identity or running owned media.
We work on employer branding, internal communication, culture change, employee experience and involving managers and employees.
They need clear, verifiable and accessible messages about services, public initiatives, research, culture or change.
Service catalogue
From advising leadership to delivery. A project can involve one level or all four.
Advice and strategy
Which business or communication challenge needs advice and strategy?
Advising leadership, brand architecture, owned media, employer branding, sustainability communication, transformation and AI strategy.
A review of the portfolio, stakeholders, existing names, identities and business goals. We define the role of each brand, naming rules, hierarchy and tone of expression. Conversations with leadership and brand owners are set according to the agreed scope.
A review of channels, audiences, content, skills, costs, data and governance. We define editorial topics, value for users, distribution, governance and possible sources of revenue or savings.
Preparing decisions, reviewing the consequences of options, communication recommendations and aligning the business goal with how the organisation communicates. We advise on the communication side; other areas of expertise are not included automatically.
A review of the materials and data you provide, plus a limited number of conversations with employees or candidates where agreed. We define the promise, proof points, messages and aligned internal and external formats.
A review of sustainability commitments, evidence, responsibilities and public statements. We define audiences, questions, messages and content and communication routes. Evidence and expert sustainability claims are confirmed by your responsible person.
A review of how things work now and the target state. We identify friction points, dependencies, stakeholders, digital channels and the need for change, and recommend the sequence, governance and how to involve employees.
Selecting and ranking communication use cases, priorities, data and tool prerequisites, usage rules, responsibilities and proposed pilot steps.
We define user tasks, approved materials, access to and updating of knowledge, expected behaviour and criteria for reviewing answers, and prepare requirements for the technical build.
Concepts, communication and creative direction
Which concept, campaign or creative direction needs to be designed?
Communication and content strategies, campaigns, platforms, user experience, communication guidelines, creative formats, internal concepts and AI art direction.
A review of the brief and evidence; defining the problem, target groups and their journey, communication goals, messages, formats, distribution, timeline, responsibilities and how it will be measured.
We define audiences, topics, roles, rhythm, formats, hosts or guests, rules for adapting to each channel and how content gets reused.
Understanding the offer and audience, creative routes, choosing the main message and mechanic, checking how it adapts across channels and a brief for execution.
A review of the agreed digital presence and content in terms of goal, audience, clarity, structure and user journey, with proposed improvements based on the materials and data you provide.
Defining the purpose, participants and intended message, then designing the common thread, programme, content formats, speaker roles and script or rundown.
Visual references, shots, choice of location and proposals for set, colours, props and look, working with you and the production team. Casting is listed separately if needed, and external costs are shown separately.
Connecting business ambition, identity, messages and audience; developing the platform, rules for extending it, creative examples and how it adapts to different topics.
A review of user needs, tasks, existing structure, content areas and friction points; developing scenarios, navigation, information hierarchy and content requirements.
A review of identity, audiences, example content and situations; defining the voice, level of formality, language principles, core messages, proof points and adaptations per channel.
Defining the purpose, audience, core idea, how the format runs and what it needs to be produced, as a proposal that can be assessed against the chosen channels and resources.
Defining employee segments, key moments, questions and leadership roles; developing the internal concept, channels, formats, materials for managers and feedback loops.
A review of key pages, components, scenarios, devices or materials, noting observations on hierarchy, accessibility, consistency and clarity. The scope is limited to the pages, components and materials listed in the proposal.
Permitted styles, prompt rules, examples, limits, reference sets, human review and the process for rejecting unsuitable material.
Management, production and communication planning
How do we plan, produce and coordinate the agreed content?
Editorial plans, activity schedules, visual identification, managing projects and production teams, briefs, wireframes, entry documents and knowledge bases for AI.
Aligning goals, audiences, topics, channels, seasonal moments, content owners, approvals and production capacity, with a monthly review of changes and opportunities.
Breaking down tasks, dates, handovers, approvals, technical needs, dependencies and buffers, and aligning everyone involved on one shared timeline.
Developing or adapting visual rules, typography, colours, graphic elements and examples of use, and handing over to designers or production.
Kick-off, meetings, minutes, status updates, task tracking, change control, risk management and preparing decisions.
Assigning tasks and call times, confirming technical requirements, logistics, permits, files, communication lines and a backup plan.
Writing up the background, goal, audience, promise, proof points, mandatory elements, chosen channels and formats, budget limits, deadlines, criteria and approval process.
Gathering content requirements, sitemap, hierarchy, navigation, user journeys, functional blocks, calls to action and suggestions for mobile use.
A review of the requirements, collected material, project descriptions, team roles, your approvals, copy, charts or attachments, and a completeness check before submission.
Structuring, cleaning and editing the agreed sources, such as catalogues, manuals and the website, aligning them and preparing them for use by an AI assistant.
Execution
What needs to be written, designed, filmed, coded or edited?
Design, writing, photography, video, animation, sound, web, social media and AI production.
A site visit, measurements and photos; access, power, noise, permits, safety, internet connection and possible set-ups.
Preparing equipment and shots, filming to plan, safe media handling, labelling footage and handing over files.
Design for the agreed media, versions, work within the identity, legibility checks and exports for web or print.
Rules and examples for the logo, colours, typography, composition, photography, graphic elements, brand voice and templates.
Wireframes, prototypes, a component system, responsive versions, error states and specifications handed over to developers.
Profile and criteria, finding candidates, collecting materials, auditions, communicating terms and proposing a shortlist.
Brief, lighting and composition, the shoot, and selection or handover as agreed.
Reviewing and selecting footage, structure, editing, on-screen text, basic sound sync, versions and exports.
Checking codecs and profiles, exposure and colour correction, creative shot matching and exports to technical standards.
Interviews or research to the brief, drafting, editing, headlines, calls to action, formats and verified claims.
Developing motion from the approved style, storyboard or animatic, design, animation, sound alignment and exports.
Questions and a shooting plan, interviews, observation, gathering verifiable information, a script or narrative structure and fact checks.
Shooting plan, camera, lenses, set-up, test shots, capture, media copy and handover.
Shooting plan, directing speakers and talent, choosing takes, coordinating shots and making decisions on set.
Assessing power and space, preparing fixtures, set-up, operation, working with direction and camera, and safe take-down.
Choosing and placing microphones, level checks, recording, noise monitoring and a backup.
Dimensions, bleed, colour space, images, fonts, layout, die-cuts and technical requirements; export and handover check.
Working on the approved text, tracked changes, consistent terminology and a final check after approvals.
Technical breakdown, development, testing, bug fixing, documentation and handover. Hosting, security review, licences and maintenance are scoped separately.
Pages and posts, metadata, links, images, alt text, basic structure and preview; publishing after the agreed approval.
Running the editorial plan on the chosen networks, preparing or publishing content and communicating with followers in the approved tone and protocol. The number of posts, language, response scope and the route for questions you decide on are set in the proposal.
Colour and tone, retouching, cropping, compositing or removing elements to the brief; rights are respected for AI edits.
Design on an approved structure, information hierarchy, size adaptations, technical review of print templates and work with the printer.
Shots, sketches or reference images, timing, copy, transitions, graphics and technical notes.
Noise reduction, editing, mixing, music bed, voice casting, recording, sync and exports.
Set and styling proposal, wardrobe and props, set dressing, hair and make-up, and coordination on the day.
Connection test, cameras and microphones, live switching, graphics, backup recording, technical supervision and coordination with the organiser.
Task, context, inputs, limits, formats, criteria, examples and evaluation; testing with permitted data.
Brief and style rules, tool choice, iterations, selection, editing and checks on rights, likeness and labelling.
Shots and prompts, generating footage, selection, editing, AI-assisted masking and checks on continuity and quality.
Script, language, pronunciation, intonation and files; obtaining and documenting consent and checking tool licences.
User flow, prompts, sources, interface, authorisation, errors, usage costs and tests; development and integration with your system.
Transcription, timecodes, correcting names and terms, subtitles, translation or dubbing and checking meaning.
Checking source and quality, anonymisation, analysis questions, verifying calculations, coding themes and visual summaries.
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What we create
Brand architecture, an owned media model, employer brand, sustainability communication, communication or digital transformation, an AI roadmap, campaign strategy, an umbrella platform, communication guidelines, UX/CX strategy and an internal communication concept.
Annual or monthly editorial plans, rundowns, creative or production briefs, wireframes, pitch or award entry documents and knowledge bases for AI assistants.
Visual identification for a project, product or campaign, graphic design and presentations, brand books, packaging, UI/UX design and print preparation.
Digital presence analysis, user experience and information architecture, wireframes, UI/UX design, AI-assisted website or app development and CMS content entry.
Editorial plans, agreed posts and communication with followers on the chosen networks.
Copywriting and content editing, journalism and scriptwriting on location, proofreading and prompts for agreed AI tasks.
Location photography, photo editing and retouching, and AI image generation and editing.
Storyboards, video shooting, directing, sound recording, editing, colour grading, animation, voice-over and audio post-production, AI video and AI speech or subtitle processing.
Event content concept, run plan, coordinating the production team and technical work for live streaming.
AI roadmaps for communication departments, advice on your own assistants, creative standards for AI production, knowledge bases, prompts, AI images and video, voice synthesis, AI-assisted development and AI data analysis.
Typical projects
Every project is different, but the paths are often similar. This is what the most common ones look like.
The challenge
The role of the brand needs clarifying, along with a consistent way of presenting it.
The challenge
You need a sensible model for your own channel and a repeatable content series.
The challenge
The communication goal needs connecting with a creative idea and content for the agreed formats.
The challenge
An approved employer promise needs connecting with internal communication people understand.
The challenge
The clarity of an existing digital presence needs improving, or an approved web feature needs designing.
The challenge
The content flow of an event needs designing and the agreed stream needs running technically.
The challenge
An agreed video story or format needs to be prepared and produced.
The challenge
You need to plan how an AI assistant would use approved brand data and support chosen communication tasks.
The challenge
ESG or the green transition needs presenting clearly, based on claims the organisation can prove.
The challenge
Copy and designed material need preparing for an agreed purpose.
The challenge
Agreed AI content needs producing with the right rights, consents and human review.
Contact
Tell us the goal, the audience and the deadline. We will suggest a sensible first step and a scope we can agree on together.