SL

What we do

From the business question to delivery.

We are a content and communication partner for companies and public institutions. We bring together advice, communication and creative concepts, editorial planning and hands-on production of business content.

We work with leadership teams, communication and marketing teams, HR and public institutions. We advise on brands, owned media, employer branding, sustainability communication and digital and communication transformation. We design campaign, content, UX/CX and internal communication concepts. We plan editorial work and production, and create design, copy, photography, video, audio, animation, web, social and AI content. Every project is made up of clearly defined services, deliverables and rights.

Who we work for

Clients and decision-makers

Boards and leadership

They need a clear business story, aligned priorities or communication support through change.

Corporate communication

They need to connect business priorities, messages, internal communication, editorial plans and channels, and align several internal teams and approvers.

Marketing and branding

The task may cover brand positioning, a campaign, a product story, digital content, visual identity or running owned media.

HR and managers

We work on employer branding, internal communication, culture change, employee experience and involving managers and employees.

Public sector and institutions

They need clear, verifiable and accessible messages about services, public initiatives, research, culture or change.

Service catalogue

Everything we do, in one place

From advising leadership to delivery. A project can involve one level or all four.

Advice and strategy

Which business or communication challenge needs advice and strategy?

Advising leadership, brand architecture, owned media, employer branding, sustainability communication, transformation and AI strategy.

Brand architecture and archetype We organise the relationship between the parent brand, products, services and sub-brands, so people understand what each name stands for and how the brands connect. An archetype can serve as a shared model of the brand's personality, not as a substitute for research.

What's included

A review of the portfolio, stakeholders, existing names, identities and business goals. We define the role of each brand, naming rules, hierarchy and tone of expression. Conversations with leadership and brand owners are set according to the agreed scope.

What you get

  • Portfolio map
  • Brand architecture model
  • Naming recommendations
  • Brand roles and chosen personality
  • Guidelines for use in communication

What we'll ask you

  • How many brands, markets and stakeholder groups are in scope?
  • Are mergers, acquisitions or portfolio changes under way?
  • Who signs off the architecture?
  • What research data is available?
Ask us about this
Owned media strategy and business model We help you decide which owned content channels to develop, for which audience and with what sustainable editorial and financial model.

What's included

A review of channels, audiences, content, skills, costs, data and governance. We define editorial topics, value for users, distribution, governance and possible sources of revenue or savings.

What you get

  • Owned media strategy
  • Editorial model
  • Roles and responsibilities
  • Editorial areas and distribution plan
  • Key indicators and delivery assumptions

What we'll ask you

  • Which channels do you own and who edits them today?
  • Is the goal reach, trust, sales support, subscriptions, savings or community?
  • What data on costs and impact exists?
Ask us about this
Communication advice for boards and leadership We support leadership on business questions where the brand, communication, stakeholder relationships or organisational change play an important role.

What's included

Preparing decisions, reviewing the consequences of options, communication recommendations and aligning the business goal with how the organisation communicates. We advise on the communication side; other areas of expertise are not included automatically.

What you get

  • Advisory memo
  • Communication recommendations
  • Scenarios
  • Next steps and dependencies

What we'll ask you

  • What decision is in front of leadership?
  • Who makes it and who needs to be involved?
  • Which business, legal, financial and HR data is confirmed?
  • Do you need communication support only, or expertise from other fields too?
Ask us about this
Employer brand strategy We connect the employee experience, values, culture and employer promise with how the organisation hires, leads and communicates.

What's included

A review of the materials and data you provide, plus a limited number of conversations with employees or candidates where agreed. We define the promise, proof points, messages and aligned internal and external formats.

What you get

  • Employer brand strategy
  • Promise and proof points
  • Message pillars
  • Principles of expression
  • Activation plan and measurement proposal

What we'll ask you

  • Which employee and candidate groups matter most?
  • What does the promise actually mean in everyday work?
  • What data on hiring, retention, culture and experience is available?
  • Which measures are owned by HR?
Ask us about this
Sustainability communication strategy for ESG and the green transition We help explain verifiable sustainability goals, measures and progress, and align public messages with what the organisation actually does.

What's included

A review of sustainability commitments, evidence, responsibilities and public statements. We define audiences, questions, messages and content and communication routes. Evidence and expert sustainability claims are confirmed by your responsible person.

What you get

  • Sustainability communication strategy
  • Map of claims and evidence
  • Messaging recommendations
  • Editorial plan
  • Answers to questions and a plan for measuring understanding

What we'll ask you

  • Which claims have evidence behind them?
  • Who confirms the data?
  • Which goals are achieved, under way or planned?
  • Do you need experts in environment, law or reporting?
Ask us about this
Advice on digital and communication transformation We help connect a change in processes, channels, tools, data and skills with clear communication and a rollout plan.

What's included

A review of how things work now and the target state. We identify friction points, dependencies, stakeholders, digital channels and the need for change, and recommend the sequence, governance and how to involve employees.

What you get

  • Overall transformation recommendations
  • Map of stakeholders and risks
  • Change communication plan
  • Engagement plan
  • Proposed workflows

What we'll ask you

  • Which change has business approval?
  • Which tools and systems are in use?
  • Who is responsible for IT, security, data and organisation?
  • What is the rollout plan and what must communication enable?
Ask us about this
AI adoption strategy We prepare an overall plan for bringing artificial intelligence into your communication departments, with its purpose, phases and the decisions it needs.

What's included

Selecting and ranking communication use cases, priorities, data and tool prerequisites, usage rules, responsibilities and proposed pilot steps.

What you get

  • AI roadmap for communication
  • Priority use cases
  • List of decisions, data, tools and responsibilities needed

What we'll ask you

  • Which tasks does the communication department want to support?
  • Which tools and data are approved?
  • Who decides, who reviews results and who leads the rollout?
Ask us about this
Strategy for your own AI solutions in communication We advise on designing internal language models or communication assistants that rely solely on your brand's own data.

What's included

We define user tasks, approved materials, access to and updating of knowledge, expected behaviour and criteria for reviewing answers, and prepare requirements for the technical build.

What you get

  • Advisory guidelines
  • Functional requirements
  • Example tasks and dialogues
  • Rules for using brand data
  • Questions for the technical build

What we'll ask you

  • Which of your brand's data is approved for use?
  • Who will use the assistant?
  • How will the data be updated and who will approve answers?
Ask us about this

What we create

From strategy to the last post

Strategies and content concepts

Brand architecture, an owned media model, employer brand, sustainability communication, communication or digital transformation, an AI roadmap, campaign strategy, an umbrella platform, communication guidelines, UX/CX strategy and an internal communication concept.

Plans and production documents

Annual or monthly editorial plans, rundowns, creative or production briefs, wireframes, pitch or award entry documents and knowledge bases for AI assistants.

Visual design

Visual identification for a project, product or campaign, graphic design and presentations, brand books, packaging, UI/UX design and print preparation.

Web content and delivery

Digital presence analysis, user experience and information architecture, wireframes, UI/UX design, AI-assisted website or app development and CMS content entry.

Social media

Editorial plans, agreed posts and communication with followers on the chosen networks.

Copy and editorial content

Copywriting and content editing, journalism and scriptwriting on location, proofreading and prompts for agreed AI tasks.

Photography and imagery

Location photography, photo editing and retouching, and AI image generation and editing.

Video, animation and sound

Storyboards, video shooting, directing, sound recording, editing, colour grading, animation, voice-over and audio post-production, AI video and AI speech or subtitle processing.

Corporate and internal events

Event content concept, run plan, coordinating the production team and technical work for live streaming.

AI support for communication

AI roadmaps for communication departments, advice on your own assistants, creative standards for AI production, knowledge bases, prompts, AI images and video, voice synthesis, AI-assisted development and AI data analysis.

Typical projects

Paths from challenge to result

Every project is different, but the paths are often similar. This is what the most common ones look like.

The challenge

Brand architecture and consistent communication

The role of the brand needs clarifying, along with a consistent way of presenting it.

Typical path

  1. 01Defining the role of each brand
  2. 02Agreeing key messages and tone
  3. 03Visual identification
  4. 04Graphic design and brand book

What we need to know

  • How many brands, sub-brands, products, languages and applications?
  • Who signs off the architecture and guidelines?
  • Do you need strategy, a brand book, design or a combination?
Ask us about this

Contact

Do you have a challenge, a change or a story you want to develop?

Tell us the goal, the audience and the deadline. We will suggest a sensible first step and a scope we can agree on together.