SL

Agricultural Institute of Slovenia

How to conserve native honey bees

A presentation video for the international BeeConSel project on genetic erosion and mating control in honey bees

Client
Agricultural Institute of Slovenia
Year
2023–2024
Logotip Kmetijskega inštituta Slovenije

When beekeepers buy queens of foreign breeds for their economic traits instead of rearing locally adapted bees, native subspecies slowly mix and disappear. This is called genetic erosion. For the Carniolan, Macedonian and dark honey bee it is not just a technical term but a real risk.

For the Agricultural Institute of Slovenia we made a presentation video for the international BeeConSel project (Joint Effort for Honey Bee Conservation and Selection). The video explains the problem clearly and shows four mating control methods that breeders and beekeepers can use to solve it.

The video in numbers

5
Countries in the consortium: Slovenia, Croatia, North Macedonia, Norway and Sweden.
4
Mating control methods, explained and visualised with animated infographics.
5
Researchers from five countries who explain the problem and the solutions.
4
Languages: the English original plus subtitles and graphics in Slovenian, Croatian and Macedonian.

01A problem you can't see

Bees are key to the ecosystem and to food production, as they also pollinate large monocultures. A queen mates in the air with drones from the wider area, so a beekeeper cannot simply choose her mates. When foreign breeds spread nearby, the native bee mixes generation after generation and loses the traits that adapted it to the local climate and diseases.

In the opening of the video the problem is presented by project coordinator Janez Prešern of the Agricultural Institute of Slovenia, over footage of pastures, apiaries, bees on flowers and drones in flight.

The video's message

Breeding native bees depends on one factor: controlled mating.

02Four methods of mating control

The core of the video is the solutions. The project offers breeders and beekeepers four methods, each tested where conditions suit it best. We explained them with fieldwork (mating stations, queen marking, hive inspections) and with animated infographics that show the difference before and after mating control.

A mating station where foreign drones can't reach.

Queens mate at a remote location where only drones from selected colonies are within flying range. Slovenia uses two Alpine valleys, including Krma.

What mating control brings

  • Queens mate with drones of foreign breeds
  • Native subspecies mix and disappear
  • Bees less adapted to local conditions
  • Slow and uncertain selection

03It takes cooperation

The video closes by highlighting the expert support of the Swedish university and the fact that native breeds cannot be preserved without close cooperation between beekeepers, breeders and local authorities. The video features Janez Prešern (Slovenia), Bjørn Dahle (Norway), Marin Kovačić (Croatia), Aleksandar Uzunov (North Macedonia) and Sreten Andonov (Sweden).

Structure of the video

  1. Opening
    The problem

    Why bees matter for nature and food, why beekeepers buy foreign breeds and what genetic erosion means. Footage of nature, apiaries and drones in flight, including aerial shots.

  2. Core
    Four solutions

    Geographic, temporal and biological isolation and artificial insemination, with fieldwork and animated infographics.

  3. Closing
    Cooperation

    Expert support, the role of beekeepers, breeders and authorities, and a call to conserve native breeds together.

04One video, four languages

What we did

  1. 01

    Field filming

    Pastures, apiaries, mating stations, queen marking and hive inspections, also from the air.

  2. 02

    Interviews with researchers

    Five experts from five countries, filmed in English so the video works internationally.

  3. 03

    Animated infographics

    The four methods and the effect of selection before and after mating control, shown so that any beekeeper can follow.

  4. 04

    Translations and subtitles

    We translated and adapted the graphics and subtitles into Slovenian, Croatian and Macedonian.

The BeeConSel project

17,000+
Samples collected and processed.
16
Locations in four countries where the approaches were tested.
3
Years, from December 2020 to the end of 2023.
3
Countries where controlled mating proved feasible: Slovenia, Croatia and North Macedonia.

The project showed that controlled mating is feasible in all three countries and takes less effort than expected. At the end of the project, the video became its main presentation for beekeepers, breeders and decision-makers. The project was funded by Iceland, Liechtenstein and Norway through the EEA and Norway Grants Fund for Regional Cooperation. More about the project at beeconsel.eu.

05Where this project sits in our matrix

We work across all of these layers, and any combination is possible.

Who we worked for
Executive leadershipCorporate communicationsHRMarketingPublic sector
Project scope
Small brand storyAlways-on communicationBig brand story (a full campaign)
What we improved
ProcessesRelationshipsContent
How we approached it
StrategicallyDigitally, with AICreativelyIn an advisory role
How long?
Short-term (up to 3 months)Mid-term (3–12 months)Long-term (a year or more)
What we created
DocumentsPresentationsVisual identitiesDesignWebsitesSocial mediaCopywritingPhotographyVideo storiesAnimationsPodcastsEventsWorkshops

Contact

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